JENNIFER BOEDER
3148 Carlyle Street // Los Angeles, California 90065 // Cell: 312.307.6640 jenniferboeder@gmail.com // jenniferboeder.com 

WORK EXPERIENCE

Content Director // Open Flow, Inc., March 2022 to present
— Develop oversee thought leadership initiatives, content strategy, marketing campaigns, website development proposals, and strategic brand messaging for a full-stack digital growth agency plus its roster of B2B and B2C sustainability and SaaS clients
— Recruit and supervise content contributors, manage editorial calendar, and optimize all content for conversion, SEO and UX
— Collaborate with Engineering and Design teams on UX/SEO audits for client websites
— Research and assess SEO strategies and key metrics using Semrush and Google Analytics
— Create a digital marketing newsletter, internal style guide, and content SEO checklists
— Write thought leadership articles, blogs, landing page copy, and email marketing campaigns

Content Writer/Strategist/Consultant // April 2020 to February 2022

— Developed communications strategies, brand positioning, thought leadership bylines, and earned media placements for businesses and brands in highly regulated industries
—Spearheaded pro bono publicity efforts to place editorials and increase visibility for Black- and woman-led business executives

Content + Communications Specialist // Grasslands PR, August 2018 to April 2020

— Developed public relations, thought leadership, and content strategies for Grasslands as well as its clients in technology, cannabis and SaaS
— Wrote press releases, marketing collateral, newsletters, social media posts, podcast scripts, website content, thought leadership columns, and crisis communications materials
— Ideated compelling story topics that showcased clients' knowledge, products, and services
— Tracked industry trends in science, health, technology, consumer packaged goods, and agriculture, as well as state and federal legislation that impacted client communications

News Editor // The Tylt April 2016 to August 2018

— Ideated, pitched, researched, and wrote 15 stories a week on breaking news and trending topics in politics, technology, music and pop culture

— Collaborated with editorial team on story headlines framing as well as long-range strategy

— Managed editorial calendar and content scheduling 

Writer-at-Large // Cuepoint July 2014 to Aug 2016
— Conceived and wrote stories about bands, genres, and music history for Cuepoint, the music section of Medium
— Authored two of Medium’s top 10 most shared stories, with more than 50,000 views to date

Lead Content Writer // Xmplifi September 2013 to September 2015
— Supervised all written communications for social media marketing startup
— Wrote 12 blogs per month in the voice of our founder on content marketing and employee engagement

Writer / Editor / Strategist // JBO Editorial August 2011 to September 2013
— Provided copyediting, social media, public relations, and marketing services for artists, musicians, arts organizations, nonprofits, music venues, and publishers 

EDUCATION
Lawrence University // Bachelor of Arts in English, cum laude 
University of Chicago Publishing Program // Basic Manuscript Editing

References available upon request.